Grey: Canon
For Canon, I produced the Project Imagin8tion Youtube channel (link) as well as Banner ads with the Grey’s development team. Also for Canon, I produced a Facebook tab for Canon Pixma Pro Printer (link) with Eleet Technologies.
team size: 14
agency: Grey NYC
city: New York, NY
Grey: Hess Toy Truck Campaign
Fall 2011: At Grey and contributed to the production and successful launch of the Hess Toy Truck Campaign.
This campaign has included an iphone, ipad, android and Facebook Game: Hess Racer: Link
Send your friends, messages on the the Hess Snow Writer Facebook app: Link
And a Banner campaign with Undertone, Media Mind and Maxus.
Other deliverables included producing video files for the ABC supersignin Times Square.
team size: 10
agency: Grey Advertising, NY
city: New York, NY
What is HTML5, you ask…
Here’s a good primer article on HTML5, in case anyone is curious about the hoopla.
Thumbs up Cali! WAP Mobile Game for Blue Shield of California
I produced this mobile game for Android, iphone and ipad. Creative direction came from Taxi-NYC and we developed with MeteorUSA in California. The user can go on a treadmill and then race across 4 California landmarks. There is a leader board to record high scores and you can use share the fact you burned 2.76 calories with your friends on Facebook.
Extra design support from Aaron at Bendablerubber.com
Get on your smartphone and burn a calorie!
team size: 7
agency: Taxi-NYC
city: New York, NY
Blue Shield of California/TAXI-NYC Facebook Tab
We don’t want you to just like us, we want to earn your like….
Health Insurance companies, by their nature, aren’t well liked. So, when Blue Shield California came to Taxi-NYC with the desire to have a Facebook tab, Taxi responded with a different take on things. BSC should earn a person’s like. I produced a series of 8 videos where Bennie acts as an MC. He appears in an infomerical, hypnotizes the audience, spoofs dragnet and delivers Blue Shield of California’s proof points, through humor and fun.
Produced over a few months, this facebook tab houses 6 initial videos, video interstitials between the main videos as well as a “like gate” or a reveal tab which gives FB users access to a funny response as well as an outtake video.
We received extra-ordinary support from the good people at Visual Goodness and Sonic Union.
Please check it out and “Like” us on Facebook today.
http://www.facebook.com/blueshieldca
team size: 7
agency: Taxi-NYC
city: New York, NY
Estee Lauder / Bobbi Brown Facebook Tabs
Bobbi Brown was the first of Estée Lauder’s brand to have the tabs of their Facebook pages hosted within an iframe with a drupal backend. This solution allows for easy and quick updates to the brands Facebook content at an affordable cost. This was the first steps towards developing a white label Facebook content solution for Estée Lauder,
This simple solution is being rolled out over the 26 Estée Lauder brands and will bring a net savings to the company of approximately 3 million dollars a year.
The Facebook tabs contains how to tips with links to the e-commerce site, youtube videos and a comment feed.
My role in this production was to over see the technical and creative production as well as to make sure the team was working in such a way that allowed the solution to be easily converted to a white label solution for the entire corporation and brands.
team size: 7
agency: Estée Lauder
city: New York, NY
Estee Lauder / Bobbi Brown Concealer Brush Promotion
This mini-site for Bobbi Brown was rich in features and has a very quick in turn around. The make up giant’s sitelet featured an interactive event listings for live events held over a six week period in several worldwide locations, an interactive calendar and map, a sweepstakes, and share functionality. The twitter feed displayed any tweets about BobbiBrown and was moderated by the Brand using Tidytweets, a third party tweet moderation application.
The promotion was very successful and the development team remained prepped to pull the promotion off the Bobbi Brown site at a moments notice in case promotional supplies were running out.
The truly exciting part was that the team pulled this site together in less than one week.
Team size: 5
agency: Estée Lauder
city: New York, NY
year: 2011
role: Director of Digital Production
