Author Archives: Fred Kluth
360i: Oscar Mayer’s Great American Bacon Barter
In the summer of 2012, I produced The Great American Bacon Barter. We sent a man across country with 2000 pounds of bacon. He had no currency, no credit cards, no cash – only bacon. He used twitter to find places to stay and crazy activities. We sent a video crew out to tape the …
Grey: Canon
For Canon, I produced the Project Imagin8tion Youtube channel (link) as well as Banner ads with the Grey’s development team. Also for Canon, I produced a Facebook tab for Canon Pixma Pro Printer (link) with Eleet Technologies. team size: 14 agency: Grey NYC city: New York, NY
Grey: Hess Toy Truck Campaign
Fall 2011: At Grey and contributed to the production and successful launch of the Hess Toy Truck Campaign. This campaign has included an iphone, ipad, android and Facebook Game: Hess Racer: Link Send your friends, messages on the the Hess Snow Writer Facebook app: Link And a Banner campaign with Undertone, Media Mind and …
What is HTML5, you ask…
Here’s a good primer article on HTML5, in case anyone is curious about the hoopla. http://radar.oreilly.com/2011/07/what-is-html5.html
Thumbs up Cali! WAP Mobile Game for Blue Shield of California
I produced this mobile game for Android, iphone and ipad. Creative direction came from Taxi-NYC and we developed with MeteorUSA in California. The user can go on a treadmill and then race across 4 California landmarks. There is a leader board to record high scores and you can use share the fact you burned 2.76 …
Blue Shield of California/TAXI-NYC Facebook Tab
We don’t want you to just like us, we want to earn your like…. Health Insurance companies, by their nature, aren’t well liked. So, when Blue Shield California came to Taxi-NYC with the desire to have a Facebook tab, Taxi responded with a different take on things. BSC should earn a person’s like. I produced …
Estee Lauder / Bobbi Brown Facebook Tabs
Bobbi Brown was the first of Estée Lauder’s brand to have the tabs of their Facebook pages hosted within an iframe with a drupal backend. This solution allows for easy and quick updates to the brands Facebook content at an affordable cost. This was the first steps towards developing a white label Facebook content solution …
Estee Lauder / Bobbi Brown Concealer Brush Promotion
This mini-site for Bobbi Brown was rich in features and has a very quick in turn around. The make up giant’s sitelet featured an interactive event listings for live events held over a six week period in several worldwide locations, an interactive calendar and map, a sweepstakes, and share functionality. The twitter feed displayed any …