My role in this project was as Senior Digital Producer, running to production, managing the road team, setting up internal and client reviews, interfacing with the legal teams, creating the scope and the SOW and generally keeping it together.

Not only did we get great press but the campaign was identified as a main reason, 360i was nominated Agency of the Year and Best Agency for Social Media in the 2012 iMedia awards.

* CLIO Awards (Shortlist) – Social Media
* SABRE Awards – Food & Beverage – Gold
* New York Festivals – PR/Social Media – World Silver Medal
* One Show Interactive – Merit Award
* New York Festivals – Community Apps – Shortlist
* Shorty Awards – Best Use of Social Media In Real Life – Finalist
* Digiday Awards – Best Branding Campaign – Finalist

Here’s some of the press:
Ad Week – Top Ten Commercials of the week
Creativity Online – Oscar Mayer: Bacon Barter
New York Times Blog: Media Decoder
Mashable – Man Drives Across USA, Only Uses Bacon As Currency
Huffington Post: Bacon Barter: Oscar Mayer Campaign Has Actor Josh Sankey Using Only Pork As Currency
SF Weekly – Man Travels Across Country with No Money, Only Bacon

Check out the recap video here: The Great American Bacon Barter

team size: 14
agency: Grey NYC
city: New York, NY

This campaign has included an iphone, ipad, android and Facebook Game: Hess Racer: Link

Send your friends, messages on the the Hess Snow Writer Facebook app: Link

And a Banner campaign with Undertone, Media Mind and Maxus.

Other deliverables included producing video files for the ABC supersignin Times Square.

team size: 10
agency: Grey Advertising, NY
city: New York, NY

http://radar.oreilly.com/2011/07/what-is-html5.html

Extra design support from Aaron at Bendablerubber.com

Get on your smartphone and burn a calorie!

http://thumbsupcali.com

team size: 7
agency: Taxi-NYC
city: New York, NY

Health Insurance companies, by their nature, aren’t well liked.  So, when Blue Shield California came to Taxi-NYC with the desire to have a Facebook tab, Taxi responded with a different take on things.  BSC should earn a person’s like.  I produced a series of 8 videos where Bennie acts as an MC.  He appears in an infomerical, hypnotizes the audience, spoofs dragnet and delivers Blue Shield of California’s proof points, through humor and fun.

Produced over a few months, this facebook tab houses 6 initial videos, video interstitials between the main videos as well as a “like gate” or a reveal tab which gives FB users access to a funny response as well as an outtake video.

We received extra-ordinary support from the good people at Visual Goodness and Sonic Union.

Please check it out and “Like” us on Facebook today.

http://www.facebook.com/blueshieldca

team size: 7
agency: Taxi-NYC
city: New York, NY

This simple solution is being rolled out over the 26 Estée Lauder brands and will bring a net savings to the company of approximately 3 million dollars a year.

The Facebook tabs contains how to tips with links to the e-commerce site, youtube videos and a comment feed.

My role in this production was to over see the technical and creative production as well as to make sure the team was working in such a way that allowed the solution to be easily converted to a white label solution for the entire corporation and brands.

team size: 7
agency: Estée Lauder
city: New York, NY

The promotion was very successful and the development team remained prepped to pull the promotion off the Bobbi Brown site at a moments notice in case promotional supplies were running out.

The truly exciting part was that the team pulled this site together in less than one week.

Team size: 5
agency: Estée Lauder
city: New York, NY
year: 2011
role: Director of Digital Production