Integrated Producer – 360i: Oscar Mayer’s Great American Bacon Barter

In the summer of 2012, I produced The Great American Bacon Barter. We sent a man across country with 2000 pounds of bacon. He had no currency, no credit cards, no cash – only bacon. He used twitter to find places to stay and crazy activities. We sent a video crew out to tape the whole thing. The results were a huge success. The results: Over 330 million earned impressions.

My role in this project was as Senior Digital Producer, running to production, managing the road team, setting up internal and client reviews, interfacing with the legal teams, creating the scope and the SOW and generally keeping it together.

Not only did we get great press but the campaign was identified as a main reason, 360i was nominated Agency of the Year and Best Agency for Social Media in the 2012 iMedia awards.

* CLIO Awards (Shortlist) – Social Media
* SABRE Awards – Food & Beverage – Gold
* New York Festivals – PR/Social Media – World Silver Medal
* One Show Interactive – Merit Award
* New York Festivals – Community Apps – Shortlist
* Shorty Awards – Best Use of Social Media In Real Life – Finalist
* Digiday Awards – Best Branding Campaign – Finalist

Here’s some of the press:
Ad Week – Top Ten Commercials of the week
Creativity Online – Oscar Mayer: Bacon Barter
New York Times Blog: Media Decoder
Mashable – Man Drives Across USA, Only Uses Bacon As Currency
Huffington Post: Bacon Barter: Oscar Mayer Campaign Has Actor Josh Sankey Using Only Pork As Currency
SF Weekly – Man Travels Across Country with No Money, Only Bacon

Check out the recap video here: The Great American Bacon Barter

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